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Tokenization Could Personalize Your Portfolio, NYLIM Says

A New York Life Investments exec says tokenization's next big move is custom portfolios. Here's what that means for retail traders.

Tokenization is already reshaping how assets move on-chain, but a New York Life Investments (NYLIM) executive is pointing to its next frontier: personalized portfolios built for individual investors rather than the mass-market funds most people are stuck with today.

The idea is straightforward. By tokenizing individual securities and fund components, asset managers could theoretically assemble bespoke portfolios for everyday investors at a cost and speed that traditional infrastructure simply can't match. Right now, true customization is mostly reserved for ultra-high-net-worth clients. Tokenization could blow that gate wide open.

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For retail traders, this matters more than it might sound. Think about the tax-loss harvesting strategies, factor tilts, and ESG screens that wealthy investors already use to squeeze extra efficiency out of their portfolios. If tokenization delivers on this promise, those tools stop being a luxury and start being a standard feature.

The timing makes sense. Institutional appetite for tokenized assets has been building steadily, and infrastructure — custody, compliance rails, on-chain settlement — is maturing fast enough that real-world applications are finally catching up to the hype. An executive at a firm managing serious institutional capital calling out personalized portfolios as the next use case is a signal worth paying attention to.

The bigger question is execution. Moving from concept to a product retail investors can actually access involves regulatory clarity, wallet infrastructure, and adviser adoption — none of which happen overnight. But the direction is set. Continue reading at CoinDesk.

Continue reading at CoinDesk →

Frequently Asked Questions

Q.What is tokenization's next major use case according to NYLIM?

A New York Life Investments executive says tokenization's next big use case is personalized portfolios, allowing individual investors to access customized investment strategies that were previously reserved for ultra-wealthy clients.

Q.How could tokenization benefit everyday retail investors?

By tokenizing individual securities and fund components, asset managers could build bespoke portfolios for regular investors at lower cost and higher speed than traditional infrastructure allows, democratizing tools like tax-loss harvesting and factor investing.

Q.Why is now a good time for tokenization to move into personalized portfolios?

Institutional appetite for tokenized assets is growing and the supporting infrastructure — including custody, compliance rails, and on-chain settlement — is maturing rapidly, making real-world applications more feasible than before.

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